Finally revealed...The astonishing power of gratitude
and the solution to the 5 big mistakes that
keep most people from putting it to work for them!

Daily Gratitude Newsletters

****************************************************************
Daily Gratitude Newsletter
Volume 1, Issue 4 - April 2005
Putting Gratitude To Work For You
****************************************************************

Thanks for downloading the Gratitude ebook! I hope that you liked it and that you've gone back to the Daily Gratitude web site and put in your comments. We have some wonderful comments there now, as well as some exciting endorsements on the Home page.

We now have subscribers to this newsletter in USA - Canada - Australia - New Zealand - Hong Kong - South Africa - United Kingdom - Venezuela - Nigeria - Belgium - Singapore - Cocos Islands - Argentina - Slovenia - Barbados - Spain - India - France - Russia - South Africa - Germany - Denmark - Finland - Italy - Thailand - Swaziland


If your country is not listed, drop me a note with the Comments form at dailygratitude.com/comments.html so I can add you to the list.

This month's article addresses how to be grateful when things go wrong and it looks like we have failed. Can we find good in that? Let's see.

**************************************************************

"The majority of people meet with failure because of their lack of persistence in creating new plans to take the place of those which fail."
- - - Napoleon Hill


      "Failing, or Learning?"
© Wes Hopper - All Rights Reserved

The quote from Napoleon Hill is very intriguing because it seems to indicate that having a plan that fails is different from failing! As a matter of fact, it even seems to indicate that success can and is accomplished even though plans fail.

Why, perhaps having plans that fail is a normal and customary event on the road to success! Wouldn't that be something! Maybe, instead of beating ourselves up, we could actually find something to be grateful for.

Let's take a lesson from the world of direct marketing. For those of you unfamiliar with direct marketing, it's the world of long sales letters, "junk" mail, TV infomercials and ads that have a single purpose - to get you to buy something!

There's no glossy corporate image advertising in direct marketing, just compelling and hypnotic words and images that are designed to present so many benefits that you are almost forced to whip out your credit card.

The holy grail of direct marketing is measurement of results. Unlike conventional advertising where little data is ever collected on effectiveness, everything in direct marketing is measured, tested and constantly improved. They use a process called "split testing".

Every time someone in direct marketing writes an ad, a sales letter, a web page, or any promotion, they always have two versions. Half the prospects get one, the rest get the other. The two ads will have one thing different - maybe the headline, or the price, or the bonuses.

The results are measured - they know exactly how many people responded to each one. The best ad is kept, the other one is dropped, and a new split test is run in the next mailing. Since the winning version is kept each time, the ads keep getting more and more effective.

Now here's the lesson for us about failure. In direct marketing, no ad or mailing ever fails! It's always a learning experience. They look at the results and use that information to make the next offer more effective. They do exactly what Napoleon Hill suggests - they make new plans to take the place of those which fail.

So what is there in your life that you consider a failure? Can you look now and reframe that as a learning experience and be grateful for the lesson?

Or what is there that you are afraid to try because you might fail? It might be a career change, a relationship, a bold business step out of your comfort zone. If you tell yourself the truth, "I cannot fail, I can only learn", would that help?

Remember, there's only a few things, like skydiving, where you have to get it right every time! Most of the time we can forge ahead, get imperfect results, correct course and do it again. So when your results are less than you expected, be grateful! You're now that much smarter for the next attempt.

Sir Edmund Hillery didn't get to the top of Mt Everest until his third attempt. He credited his success to the lessons he learned on the first two tries. That's the kind of persistance that Napoleon Hill had in mind.

So go do something scary this week!

Have a great month. I am grateful for each and every one of you!

Peace and love,
Wes

PS - Remember to go to dailygratitude.com and give us your comments.

***********************************************************
A healthy self image is vital to creating the life you want and the fastest short-cut to a new and powerful self image is the audio/video program, The Winner's Image.The video, filmed at the Toronto Science Center, uses terrific visual effects to illustrate how the mind works. This material is not in any of Bob Proctor's other programs and it's 51% off with only a few copies left.
www.horncreek.com/products.html

*************************************************************

© 2005 Wes Hopper. All rights reserved.
Feel free to pass the above in its entirety to anyone you wish.